How To Make Organic Makeup: Be a Makeup-preneur
In today’s beauty world, more and more people are turning to organic alternatives—and makeup is no exception. Organic makeup isn’t just about going green; it’s about protecting your skin from harmful chemicals while enhancing your natural beauty. What’s even better? You can create your own high-quality, organic makeup right in your kitchen using ingredients that are safe, natural, and often already in your pantry.
Look deep into nature, and then you will understand everything better." - Albert Einstein
Why Organic Makeup Is Better Than Conventional Makeup
Conventional makeup products often contain synthetic chemicals, artificial dyes, parabens, phthalates, and heavy metals that can cause skin irritation, clogged pores, premature aging, and even hormone disruption. In contrast, organic makeup is free from harsh toxins and instead uses plant-based, nutrient-rich ingredients that nourish the skin. These ingredients allow your skin to breathe, reduce the risk of allergic reactions, and contribute to long-term skin health. Plus, making your own makeup gives you full control over what you’re putting on your skin—no hidden ingredients, no surprises.
Natural Ingredients You Can Use as Organic Makeup
Mother Nature knows best when it comes to skincare. She provides us with everything we need for healthy, luminous skin." - Barbara Sturm.
Here’s a list of natural items that can be used to create effective, organic makeup at home:
- Beetroot powder – Natural blush or lip tint
- Cocoa powder – Bronzer or contour
- Activated charcoal – Eyeliner or mascara
- Arrowroot powder – Base for setting powder or foundation
- Coconut oil – Moisturizer, highlighter, or lip balm base
- Shea butter – Creamy base for lipsticks and concealers
- Aloe vera gel – Primer or skin-soothing base
- Turmeric – Color corrector (great for brightening skin tone)
- Cinnamon – Adds warmth to bronzers or lip tints
- Jojoba oil – Makeup remover or hydrating base
- Kaolin clay – Great for mattifying foundations or masks
Makeup Items You Can Create at Home
Using the above ingredients, here’s a list of makeup items you can easily craft:
- Lip Balm: Shea butter + coconut oil + beetroot or cocoa powder
- Lip Tint: Beetroot powder + a few drops of jojoba or coconut oil
- Blush: Beetroot powder or a mix of beetroot and arrowroot for lighter shades
- Bronzer/Contour: Cocoa powder + cinnamon + arrowroot powder
- Setting Powder: Arrowroot powder + kaolin clay (optional: a pinch of cocoa for tint)
- Highlighter: Coconut oil + a small amount of mica (if available) or shea butter for cream-based
- Foundation Powder: Arrowroot powder + kaolin clay + small amounts of cocoa and cinnamon (customize to match your skin tone)
- Concealer: Shea butter + arrowroot powder + skin-toned clay or cocoa
- Mascara: Activated charcoal + aloe vera gel + coconut oil
- Eyeliner: Activated charcoal mixed with a little water or aloe vera gel
- Primer: Aloe vera gel or a light layer of jojoba oil
The Market Size of Organic Makeup
The global organic and natural cosmetics market has been experiencing significant growth. According to recent market research, the market was valued at over $35 billion USD in 2023 and is projected to grow at a CAGR of more than 8% through 2030. Consumers are increasingly seeking cleaner, eco-friendly products that align with wellness and sustainability values. Brands offering organic, cruelty-free, and vegan-friendly options are gaining popularity, especially among millennials and Gen Z consumers who are highly conscious of what goes into their skincare and makeup products.
How to Create Your Own Brand with Home Remedies
Starting your own organic makeup brand from home is more accessible than ever. Begin by experimenting with simple recipes using the natural ingredients listed above. Focus on a few hero products like lip tints, face powders, or natural highlighters. Use eco-friendly packaging and emphasize your brand’s clean, sustainable values. Social media platforms like Instagram, TikTok, and Pinterest are powerful tools to share your products, tutorials, and build a loyal customer base. You can also set up an online shop via platforms like Etsy or Shopify, and participate in local farmers’ markets or organic lifestyle events to spread the word.
With dedication, creativity, and authenticity, your homemade organic makeup brand can grow from a personal project to a trusted name in clean beauty.
