Textile and Apparel: It’s Time to Evolve, South Aisa
The Textile and Apparel industry plays a central role in the economies of Bangladesh, India, and Pakistan. For these countries, it’s not just a sector—it’s a lifeline for exports, employment, and rural development. Millions of people, especially women, rely on this industry for income, while governments depend on it for foreign exchange earnings. As global trade patterns shift, especially due to US tariff changes, this industry finds itself in both a challenging and opportunistic position.
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Impact of US Tariffs on Textile and Apparel Sector
In recent years, the United States has imposed higher tariffs on Chinese garments, aiming to reduce its reliance on Chinese manufacturing. This has opened up new doors for South Asian exporters, as American importers look for alternative suppliers that can offer competitive prices and large-scale production.
Bangladesh, for instance, has become a major beneficiary thanks to its large, low-cost garment manufacturing base. India, with its end-to-end value chain—from cotton farming to branded apparel—has also seen renewed interest. Meanwhile, Pakistan’s high-quality cotton, denim, and knitwear have gained attention from Western buyers seeking variety and craftsmanship.
However, this opportunity is not without its obstacles. South Asian producers face rising production costs, driven by inflation, minimum wage pressures, and global commodity price hikes. They also grapple with frequent energy shortages (especially in Pakistan), outdated infrastructure, and increasingly strict labor and environmental standards demanded by US and European buyers. On top of that, large American fashion brands now insist on compliance with transparency rules, such as no child labor, safe working conditions, and sustainable practices—areas where many South Asian firms are still catching up.
Ranking | Country | Exports 2024 (millions) |
---|---|---|
1 | China | $286,000 |
2 | Bangladesh | $46,200 |
3 | Vietnam | $43,700 |
4 | India | $41,400 |
5 | Germany | $40,400 |
6 | Turkey | $35,700 |
7 | Italy | $35,400 |
8 | United States | $24,600 |
9 | Spain | $20,200 |
10 | Pakistan | $19,200 |
Opportunities in a Changing Trade Landscape
Despite the headwinds, there are exciting opportunities for South Asian textile exporters to modernize, innovate, and grow. One major shift is the rise of ethical and sustainable fashion in the United States. More consumers now care about how their clothes are made—not just the price tag. This is a golden chance for South Asian companies to rebrand themselves as providers of ethical, eco-friendly fashion.
For example, switching to organic cotton, using natural dyes, and investing in green technologies like solar-powered factories can give suppliers a competitive edge. Additionally, countries can move away from just exporting raw materials or basic garments and instead promote value-added products like designer apparel, embroidered clothing, or private-label items. These bring in higher profits and create more skilled jobs.
Another key strategy is to improve supply chain transparency. Brands want to know exactly where their materials come from and how workers are treated. South Asian firms that can prove clean, compliant operations will be more attractive to US buyers seeking reliable long-term partners.
A Time to Evolve
In the current climate, the textiles and apparel sector in South Asia is both vulnerable and full of potential. US tariffs have redirected some trade flows away from China, opening opportunities for countries like Bangladesh, India, and Pakistan. But to truly seize the moment, these nations must adapt to new global expectations—not just in cost and scale, but in sustainability, ethics, and innovation.
This is more than a trade adjustment; it’s a call for the region’s textile industry to modernize and rise up the value chain, ensuring it stays competitive in a world where both consumers and corporations are more conscious of their choices than ever before.
Here are three more key sectors significantly affected by US tariff changes, along with a clear explanation of how South Asian countries can tap into the opportunities.
1. Electronics and Components: Realigning Global Supply Chains
The electronics industry has been at the heart of the US-China trade war. High tariffs on Chinese-made electronics, including smartphones, components, and consumer gadgets, have caused major disruptions in global supply chains. American companies are now actively seeking alternative manufacturing hubs outside China to reduce dependency and avoid costly tariffs.
This shift creates a huge opportunity for South Asia, especially India, which has already begun positioning itself as an electronics manufacturing alternative. Government initiatives like "Make in India" and production-linked incentives (PLI) are encouraging global tech giants to set up local plants. India already manufactures mobile phones and has begun assembling semiconductors and smart devices.
Bangladesh and Pakistan, while not yet major players in electronics, can start by specializing in component assembly, packaging, or accessories. These are low-barrier entry points that require less capital but offer job creation and export potential. With the right infrastructure, skilled labor, and investor-friendly policies, South Asia can carve out a share of this enormous market, especially as companies like Apple, Samsung, and others look to diversify supply chains.
2. Agriculture and Food Exports: Filling the Gaps
US tariffs on Chinese agricultural products, combined with China's retaliatory tariffs on American goods, have created disruptions in the global food trade. As a result, several food categories—from soybeans to fruits and processed foods—have seen shifting trade routes and rising demand for non-US sources.
This is a golden opportunity for South Asian agricultural exporters, particularly India and Pakistan, which are large producers of rice, fruits, spices, pulses, and processed foods. For instance, Pakistan’s mangoes and basmati rice, or India’s tea, coffee, and processed spices, have strong appeal in global markets.
To benefit, these countries need to streamline agricultural logistics, improve cold chain storage, and meet international food safety standards. If they can guarantee traceability and compliance, they can fill the demand left by disrupted US-China trade. Exporting to niche markets (like organic foods, vegan products, or ready-to-eat meals) could bring higher margins and open doors to premium buyers in the U.S.
3. Auto Parts and Machinery: Small Shifts, Big Gains
The automotive and machinery sectors have also been hit by US tariffs on Chinese imports. Many Chinese-made components like wiring harnesses, gear parts, and heavy machinery equipment now carry higher costs for American manufacturers. This has led to a growing interest in diversifying suppliers across Asia.
Here, India holds strong potential, with its established base in automotive parts manufacturing, engineering talent, and growing electric vehicle (EV) ecosystem. South Indian cities like Chennai and Pune are already known as auto hubs and can attract even more investments if they align with global quality and environmental standards.
Pakistan and Bangladesh may not be large auto exporters, but they can focus on manufacturing tools, molds, electrical components, or support services like design and CAD engineering. By training workers and supporting small engineering firms, these countries can enter the value chain as reliable sub-suppliers, offering competitive prices to global manufacturers.
Seizing the Moment with Strategic Vision
Across electronics, agriculture, and auto parts, US tariff changes have sparked a global realignment of trade and supply chains. While the initial disruptions hit many economies hard, they have also opened up fresh pathways for South Asian countries to grow their exports and attract foreign investment.
To make the most of these shifts, South Asia must focus on:
- Building reliable infrastructure and logistics networks.
- Meeting international compliance and quality standards.
- Investing in skills and innovation.
- Promoting sustainability and ethical production.
This is a moment of transformation. With the right mix of policy support, industry reform, and global engagement, South Asian nations can rise from being backup suppliers to becoming core players in the global trade game.